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Senior Integrated Marketing Manager (CONSULTANT)

Group Black

Group Black

Marketing & Communications
Remote
Posted on Tuesday, August 29, 2023

WHERE CULTURE CALLS HOME

Our mission is simple: dramatically transform the face of media ownership and investment by identifying, creating and scaling the largest ecosystem of Black-owned media brands and diverse creators. We are doing this by providing financial, strategic, and infrastructural support needed to build businesses capable of delivering engaged audiences at scale.

Group Black drives scalable Black-media ownership at pace and focuses on building Black-owned media businesses that embrace diversity in their organizations and audiences. Most importantly, Group Black delivers great content and experiences, as well as new, high-performing ways for advertisers to connect with consumers.

We know that your voice creates the path to our success. We are a place where employees can be authentic, creative, and energized by the people and work they touch each day.

The Integrated Marketing Manager is an integral part of the Commercial team in helping create strategic proposals that deliver cultural and relevant marketing programs for our clients.

Your Day-to-Day:

  • Partner with Sales to respond to RFPs with Group Blacks sponsored and branded content ideas (long and short-form video), talent and influencer ideas, and media solutions to address prospective advertisers' marketing objectives
  • Architect strategic proposals: ideate campaigns with organic brand integrations that show a clear understanding and in-depth knowledge of the advertiser's marketing goals, target audience, and campaign objectives
  • Leverage consumer and audience insights to prove 'Group Black' is the right media and content partner for prospective advertisers
  • Partner with the Brand Strategy team to create compelling proactive sales materials and tentpole packages by connecting research, insights, and upcoming content slate
  • Be a highly collaborative player who can work cross-functionally to draw out the best ideas between sellers and brand strategy teams
  • Guide creative brainstorms: synthesize briefs to key stakeholders and guide them with ideas to craft the proposal strategy
  • Harness the expertise of internal departments (Sales, Production, Talent, Analytics, Sales Planning, Creative, etc.) to ensure all proposals meet best practices
  • Manage bandwidth: ensure the on-time delivery of multiple, quality-controlled proposals every week
  • Be A Steward and Create Sales Collateral: produce marketing materials beyond RFP which reinforce Group Black's value proposition
  • Be A Media, Video Content, & Branded Entertainment Expert: flex your knowledge of branded content, marketing, and social media trends to inform ideas and consult clients

What you can expect:

  • Opportunity to make a meaningful impact in a fast-growing start-up company
  • Fun company events and celebrations with a focus on inclusion and collaboration across all levels of the organization

Qualifications:

  • 5+ years of previous branded content proposal creation experience at a digital media company
  • Proactive and engaging, with a positive approach towards problem-solving
  • Highly analytical, strategic thinker, problem solver
  • Highly independent, motivated self-starter with the ability to thrive in a team-oriented, fast-paced startup environment
  • Ability to collaborate and maintain effective working relationships within a cross-functional matrixed organization
  • Exceptional verbal, written, presentation, and communication skills with ability to translate technical concepts for a broad audience
  • Can demonstrate the ability to create proposals within a cleanly designed deck format
  • Ability to leverage insights from our proprietary research, case studies, and more, to inform the development of branded content across multiple platforms
  • Excellent time management and project management skills
  • Manage detailed work and effectively communicate deal status to all levels
  • Commitment to the mission, vision, and objectives of the organization

At Group Black we believe in leveraging our hiring process as a way to support transparency. This Consultant role will be paid on a monthly basis, within an annual range of $145,000 - $156,000.

Group Black is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal, state, and local law. Group Black is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know.