Location: New York (hybrid - in-office 2x/week)
Reports to: Marketing Lead

DESCRIPTION

We’re looking for a Retention Marketing Manager to join our team and lead email, SMS, and loyalty marketing across both brands. You’ll play a key role in deepening customer engagement, driving repeat purchases, and optimizing our lifecycle marketing programs. This is a great opportunity for someone who’s data-driven, creative, and ready to make an impact at two beloved consumer brands.

Responsibilities

• Own the strategy, execution, and performance of all email and SMS marketing campaigns across Andie and Richer Poorer, from concept to send (including asset coordination, QA, and scheduling).
• Develop and manage triggered and lifecycle campaigns—welcome, win-back, post-purchase, loyalty, and beyond—to nurture customers throughout their journey.
• Partner with the ecommerce and creative teams to align the retention calendar with brand priorities, product launches, and promotional moments.
• Build smart customer segments and audience strategies to deliver personalization that drives engagement and repeat revenue.
• Design and analyze A/B tests to continuously optimize performance (subject lines, creative, send times, segmentation, etc.).
• Monitor and report on key metrics—open and click rates, conversion, revenue lift, unsubscribe rates—and translate insights into actionable strategies.
• Stay on top of industry trends in email, SMS, and loyalty marketing, sharing new ideas and opportunities to elevate our programs.
• Collaborate cross-functionally with design, copy, and merchandising teams to ensure all retention marketing reflects the distinct brand voices and aesthetics of Andie and Richer Poorer.

Requirements

• 4+ years of hands-on experience managing email, SMS, and loyalty programs for consumer brands (experience with DTC ecommerce preferred).
• Proven success with platforms like Klaviyo, Attentive, Yotpo, etc.
• Strong analytical mindset—you can translate performance data into insights and actionable recommendations.
• Experience building and growing large-scale customer databases while improving segmentation and personalization strategies.
• Excellent project management skills, attention to detail, and ability to work in a fast-paced environment.
• Strong written communication and cross-functional collaboration skills.
• A proactive, “get it done” attitude and an eagerness to test, learn, and iterate.

Benefits

• Be part of two mission-driven, growing brands with loyal communities and passionate teams.
• Work with smart, creative, and kind people who love what they do.
  
• A culture that values innovation, autonomy, and personal growth.
• Competitive health, dental, and vision plans through Justworks
• HSA & FSA plans are among our selection
• Offer a 401 (k) plan where the employee can make voluntary pre-tax contributions. (Andie does not match contributions at this time)
• Pre-tax commuter benefits for parking and transit
• Talkspace membership
• Discounts on Citibike memberships
• Offer pre-tax commuter benefits for parking and transit
• One Medical and Teledoc Resources
• Marketplace for discounts on many health-related goods and services, entertainment, wellness, travel, and much more!
• Access to free EAP counseling and referrals
• You'll be working in a high energy, fast-paced environment program
• Offer competitive paid parental leave policy for qualifying employees
• Competitive vacation policy
• Competitive compensation package

To apply, please email your resume to careers@andieswim.com.

The salary range for this position is $75-$110k.

About Andie & Richer Poorer

Andie and Richer Poorer are two fast-growing, digitally native apparel brands built around quality, comfort, and confidence. Andie creates thoughtfully designed swimwear and apparel for every body, while Richer Poorer offers elevated everyday essentials for modern living. Together, we’re focused on creating products that help people feel good inside and out.